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Jacqueline opens new ' The Body Shop ' store in Lanka

The Body Shop, the iconic global retailer of cosmetics and toiletries launched its new store in Sri Lanka yesterday (29).

Jacqueline Fernandez, the brand Ambassador for The Body Shop launched the new store at Fairline Building on Galle Road today in an exciting and interactive media event.

Also present on the occasion were The Body Shop Sri Lanka Director, Trevor Rajaratnam and Ashok Pathirage, Chairman/CEO of Softlogic group which holds the franchise for the new store.

Speaking, Jacqueline expressed her delight on The Body Shop’s launch in her country - “It’s been a long association with The Body Shop and it is an absolute pleasure to be the face of this inspiring natural and ethical beauty brand in my country. I am very excited to be part of my favourite brand’s launch in the country... I am addicted to The Body Shop products. I love the fact that The Body Shop offers the world’s best ingredients from around the world.... I am very excited to be part of my favourite brand’s launch in the country. The Body Shop is going to be a gift to thousands of consumers in Sri Lanka who have waited long for the brand."

Speaking on the launch Trevor Rajaratnam, Director, The Body Shop Sri Lanka said, “We are delighted by this opportunity to launch The Body Shop in Sri Lanka. The Body Shop continues to derive inspiration from its founder Anita Roddick’s vision to be the most ethical and sustainable beauty brand in the world. It brings us pleasure to be able to extend her heritage in Sri Lanka and introduce The Body Shop products to discerning Sri Lankan consumers who truly appreciate our naturally inspired and sensorial products.

Adding his voice, Ashok Pathirage, Chairman/CEO, Softlogic Group said, “We are thrilled to associate with The Body Shop. In The Body Shop, we have found our kindred spirit: thanks to the synergy of our values, vision and culture, we will have the opportunity to greatly accelerate the business in Sri Lanka.”

The Body Shop store offers a wide range of 100% vegetarian products across Skin Care, Bath, Shower, Body care, Make Up, Hair, Fragrance, Men’s and Gifts. Other than the world famous and iconic products, the store also offers skincare specialist consultation and make-up application and special make over services for customers.

All The Body Shop products are created using the finest ingredients sourced from the four corners of the globe which are not tested on animals. The Body Shop has over 3000 stores in over 60 countries.